This 55 minute presentation provides key insights into how people hear what we say, and how we can sharpen our engagement to help them take away from our interaction the points that are most important to us. She focuses the information from a marketing standpoint, but provides a few important concepts that can be used in teaching and communication. Here are a few of the main points if you want to jump around.
9:00 Stimulus Internal Variation
15:00 Dopamine, Pleasure and Response, Anticipation and Uncertainty
22:00 Welcomed Uncertainty
28:00 Attention depends on what people sense
38:00 Attention depends on what people know
40:00 Attention depends on what people infer
46:00 Various levels of processing
52:00 Power of Three
9:00 Stimulus Internal Variation
15:00 Dopamine, Pleasure and Response, Anticipation and Uncertainty
22:00 Welcomed Uncertainty
28:00 Attention depends on what people sense
38:00 Attention depends on what people know
40:00 Attention depends on what people infer
46:00 Various levels of processing
52:00 Power of Three